Sundance Film Festival

For this project I was to come up with a concept and branding for the Sundance Film Festival. The concept I came up with was being able to put different things together to create something amazing. An example I have of this is a scene from the movie Ratatouille. Where Remy the rat is mixing two different food flavors together to make an even better flavor. The screen goes black with these bright bold colors bursting on the screen like fireworks. That's what I envision when people are creating a great film.

I came up with this fluid line design as each line representing a different part of a film coming together and flowing perfectly throughout. The colors being different for each deliverable to is to show boldness of mixing things together to become something worth standing out.